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and what they think we can do to surprise and delight the consumer. This takes effort in a big global company, but it's the only way to be successful.From small brainstorms to overall strategic direction, Nike is a company where ideas are valued. Insights that drive our product innovation can come from anywhere.
For example, the Nike Air Pegasus 89 Mujer
idea for that led to our VaporFly 4% running shoes came from a team that works with elite and everyday runners. Athletes are always pushing themselves and that's the opportunity for us with our consumers.Today, consumers expect more. They're more informed, faster paced and clearer about what they want and need. We have shaped our organization to best anticipate and keep up with their demands.
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which rewards members with the products and experiences that are authentically part of their individual journeys.That could be through unique or advanced access to our most coveted products, or it could mean access to partner benefits though partners such as Headspace or Apple Music.
Innovation has always been a cornerstone of our business. Digital technology and social media allow us to develop one-to-one relationships with our Nike Air Max 2017 Homme
consumers at an unprecedented scale. We can deliver products to them faster, create for them directly and better listen to what they want. What products are they clicking on? Where are they running? How are they styling our products? What do they want more information about?
We've only just started this journey, but I believe in the powerful chemistry between a bold, consumer-centered purpose and technology.We Adidas NMD Femme
combine our digital portfolio with more than 7,000 Nike-branded stores worldwide, which means we serve more than 2.8 billion consumer visits every year. We know that consumers need to have a very good reason to buy a product in-store rather than online, so we continue to innovate our in-store experience. By listening to consumer needs and goals, we've been able to give them a reason to come to our stores. We do Nike Air Max 90 Hombre Negras
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person services and products that can't be found anywhere else, such as one-to-one expert sessions that look at your training or running goals, linked to your NikePlus membership.The finished shoe uses sensors that can sense tension and the volume of the foot inside. When you put it on, the shoe closes to a comfortable amount of tension, forming around the shape of the wearer’s foot.